Desirée Williamson


We operate in a business environment where we have email access to our staff and clients ‘24/7’, but just because email is efficient doesn't mean it is necessarily effective.

Any kind of business writing is a challenge because it’s one way. Add to that social distancing and the new mode of remote working, and the barriers to your readers receiving and actioning your messages, as you intend, are multiplied.

This interactive masterclass gives you some key tips on email structure, tone and layout, which will change the way you write and help you achieve the results you want.

Learning Outcomes

Participation in this masterclass will help you to:

  • structure audience-centred messages that are clear and achieve their purpose
  • use subject lines and layout that lead your reader to the action you need
  • employ a word choice and style that builds goodwill and avoids misunderstanding.


  • Email structure and layout
  • Sentence and paragraph structure
  • Cut-through subject lines, tone and word choice
  • Email writing conventions

Target Audience

Business owners, leaders and anyone wanting to improve their email messaging

Contact Us

0508 ODI ODI  (0508 634 634)
03 943 2373


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