Colin Hogg


This interactive strategic sales workshop introduces a B2B technical sales model that has been developed, tried, grown, refined and proven across multiple industries, markets and countries.

You will be introduced to a purpose-driven strategic methodology with pragmatic steps and tools to facilitate your future sales success. This will help you to grow your customer-centric business with business development and account management capabilities designed to build stronger mutually beneficial customer relationships.

The workshop will use content specific to your organisation and three themed and fully interactive sessions to build understanding and capability.

To really embed this learning and get sound practice change, we highly recommend that the workshop is followed up by 1:1 mentoring and/or observed meetings with real customers. This would take place over 4-6 weeks.

Learning Outcomes

Participation in this workshop will enable you to:


The Art of Technical Sales:

Strategic Sales/Selling:

Building Sales Sustainability:

We’ve worked with ODI over the last few years to deliver a range of tailored in-house courses for our businesses, ranging from Effective Communication through to Technical Report Writing. The quality and professionalism of the facilitators as well as their responsiveness to queries makes them a perfect development partner for our consulting businesses.

Kate Singleton, Manager People and Culture, Net Ltd

Want to know more about this workshop? Let's chat.

  • You'll tell us about your business, your specific needs and the business results you hope to achieve.
  • We'll talk about how we can tailor this workshop content to meet your needs.
  • You can tell us about the delivery mode that will best suit your people.
  • We'll explain how we'll support your people to turn their learning into action.

So let's organise a chat. We just need a few details and we'll be in touch.